STRUT COUTURE BOUTIQUE

PROJECT:

Branding

TYPE:

Branding, Insight & Strategy, Web Development & Digital & Print Campaign Launch

CHALLENGE:

Strut Couture provides an online boutique shopping experience along with "pop-up" shops around the Nashville and Middle Tennessee area. For years, the company reputation grew due the quality of clothes, accessories, and a very satisfied consumer base. However, it lacked branding elements and consistency.

SOLUTION:

I composed and designed a brand identity to communicate the look, tone, feel, and positioning for the newly refreshed Strut Couture Boutique brand. While developing its brand strategy, I demonstrated how to define and reach the distinct consumer segments identified by the brand strategy exercise while providing fresh and focused creative assets for use by Strut's partners across various media outlets and consumer touchpoints—from social and digital media to print and magazine publication advertising.