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MLK SCHOLARSHIP FUND OF
RUTHERFORD COUNTY, INC.
PROJECT:
Brand Refresh
TYPE:
Branding, Insight & Strategy, Style Guides
CHALLENGE:
The MLK Scholarship Fund was in need of a complete reexamination of their visual and online brand platform in order to appeal to the current era of African-American high school students.
SOLUTION:
Building on strategic branding exercises and stakeholder interviews, I gave the brand a complete visual overhaul. A new logo, style guide, and website was developed giving them the modern, eye-catching “pop” and professional luster needed to differentiate from other organizations and catch the attention of the modern student.
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