MLK SCHOLARSHIP FUND OF

RUTHERFORD COUNTY, INC.

PROJECT:

Brand Refresh

TYPE:

Branding, Insight & Strategy, Style Guides

CHALLENGE:

The MLK Scholarship Fund was in need of a complete reexamination of their visual and online brand platform in order to appeal to the current era of African-American high school students.

SOLUTION:

Building on strategic branding exercises and stakeholder interviews, I gave the brand a complete visual overhaul. A new logo, style guide, and website was developed giving them the modern, eye-catching “pop” and professional luster needed to differentiate from other organizations and catch the attention of the modern student.

MLK MOCK CLR LOGO1.jpg
MLK Color Palette.jpg
MLK Typography.jpg
MLK Stationery Mockup.jpg
MLK_Logo_Office-Mockup-Freebie.jpg
screencapture-mlkjrscholarshipfund-2018-