METRO NASHVILLE PUBLIC SCHOOLS:

JOELTON MIDDLE SCHOOL

PROJECT:

Branding

TYPE:

Branding, Insight & Strategy, Style Guides

CHALLENGE:

The Bluejays of Joelton had multiple versions of art being used to represent them. The school had experienced highs and lows and was seeking a fresh start both visually and emotionally. However, new leadership emerged and sought out a "spirit" logo to help rejuvenate the school's outlook during this rebirthing period.

SOLUTION:

Looking to spark Joelton and the surrounding communities, we rebuilt the JMS Bluejays' identity with their new Principal, faculty and staff, returning and new incoming students, and the school's values in mind—subtly modernizing the color palette, adding modern touches, and spearheading a look and feel that could be used administratively as well as for sports, merchandise, and social media.