FIRST DEFENSE SECURITY
Insight & Strategy and Website Redesign
One of Middle Tennessee’s leading home & business security service providers, First Defense Security was looking to make a stronger, friendlier, and more relevant digital branded statement. The company wanted a web presence that would be taken seriously, differentiated them from their competitors, and offered more of a balance of imagery and text content.
I delivered not only by re-inventing First Defense Security's visual identity to connect with a wider demographic, but also by re-engineering their website structure to be smaller and more interactive. Today, their site offers ease in allowing clients to select products, packages, and submit information, which connects to their backend sales lead process.